"Every Kiss Begins With Kay" was launched by Kay Jewelers in 1985. It can also be considered one of the most recognized slogans in advertising history. It is a registered trademark of Kay Jewelers, and it is featured in each one of Kay's commercials. The slogan must be working; the company can boast a 98-percent brand awareness rate, along with the fact that it is the No. 1 retail jeweler in North America.
“Behind every open heart is a story. Tell yours with my Open Heart collection. There are millions of reasons to give one, but the message is always the same: Keep your heart open and love will always find its way in.”
- Jane Seymour
“Behind every open heart is a story. Tell yours with my Open Heart collection. There are millions of reasons to give one, but the message is always the same: Keep your heart open and love will always find its way in.”
- Jane Seymour